Beer · Light & sessionable
Märzen
Amber, toasty, and ceremonial — the original Oktoberfest pour.
How to order it: Brewed in March, cellared all summer, drained by October. Tradition tastes like this.
Flavor profile
The proper serve
- Stein or dimpled mug
- Serve at 45–50°F
- Amber, toasty, ceremonial
- Pairs: sausage, roast chicken, October
- Brewed in March, drunk in fall
The story
A sixteenth-century Bavarian ordinance restricted brewing to the cooler months, so March beer — Märzen — was brewed a little stronger and cellared through summer, emerging toasty and amber for autumn drinking. Its fame fused with Oktoberfest, the festival born from a royal wedding celebration in 1810, where the amber lager refined by Munich's brewers in the nineteenth century became the ceremonial pour. The twist: modern Munich quietly switched its festival tents to a paler, lighter festbier in recent decades, meaning the classic amber Märzen now survives most vigorously in American craft Oktoberfest releases each fall. The Germans moved on; the rest of the world is still happily drinking their nineteenth century.
Adjacent pours